| 《中国松香产业国际竞争战略选择》 |
更新时间：2019-12-09 11:58:48 点击次数：931
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| 【关键词】 |
松香产业; 竞争优势; 竞争战略; |
| 【英文关键词】 |
gum rosin industry; competitive advantage; competitive strategies; |
| 【摘要】 |
面临来自多方面的竞争,中国松香产业要在国际市场上提升竞争力,需要发挥资源丰富和劳动力廉价的优势,实行成本领先战略;在市场细分的基础上,集中优势和力量稳固已有的市场,扩大高附加值产品市场份额,实行目标集聚战略;整合松香产业链国内、国际资源,实行合作伙伴的竞争战略。 |
| 【英文摘要】 |
In face of competitions from all aspects,Chinese rosin industry should carry out certain strategies to improve its competitive power in the international market.First,we need to take advantages of rich resources and cheap labors,and use cost leading strategy.Second,based on market subdivision,we should focus on advantages and strength to steady existed market,enlarge high appended value products quotient,and practice target centralization strategy.Third,we need to integrate domestic and international resour... |
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